| You're preparing to write or rewrite your business web site and it's time to assess or plan the content for your Who We Work With page. These are the things to consider in writing this page of your business web site. 1. Does your Who We Work With page present a picture of your perfect potential clients? Often people make the mistake of not being specific and detailed enough on this page. They believe that EVERYONE is their target market and end up appealing to no one in particular. Write the details of who you want to work with. 2. Does your target market immediately identify with your description on this page? Do you have enough experience with this market that your language paints an immediately recognizable picture for readers? 3. Is your target market deeply detailed on this page? This means that you demonstrate the depth of your experience with rich detail about their ... Read more » |
| There may be features of your products and services that you take for granted, but are untapped and powerful buying incentives for your customers. Just for a second, forget about price, quality, and service. Then ask the expert on motivation - psychologist Abraham Maslow. OK - so you can't actually ask him, but you can use his famed Pyramid of Hierarchal Needs to unearth those hidden incentives. The idea is: The further down the pyramid you go, the stronger the motivation. For example, if you were selling in-home oxygen tanks, the biological appeal - the ability to prolong life - would be stronger than the safety appeal - fire prevention features. A Quick Needs Overview Here are some specific need examples. Biological Food and water Shelter Sex Sleep Safety Protection Security Order Stability Belongingness Love Affection Acceptance Esteem Achievement St... Read more » |
The first thing any business needs to develop a marketing strategy is to do a comprehensive market analysis. The things that a good analysis should tell you is what customers interested in your product or service want from the product. The second thing to look at is how they are looking for that particular product or service. The third factor should be who are these people? The fourth part is what your competition is doing to market the same product to potential customers.
Local internet search will help you to determine what people want from a product or service. I would take a look at Google local places and review the comments of customers for a service product. If I don't find any information there I would go to Yelp.com and find out what they have to say. A visit to a companies Facebook fan page and you can view what the company is doing that their customers truly like.
Taking a look at these websites will give you lots of insight on wh... Read more »
Local internet search will help you to determine what people want from a product or service. I would take a look at Google local places and review the comments of customers for a service product. If I don't find any information there I would go to Yelp.com and find out what they have to say. A visit to a companies Facebook fan page and you can view what the company is doing that their customers truly like.
Taking a look at these websites will give you lots of insight on wh... Read more »
