Stop for a minute and think about promoting your own seminars and workshops. What emotions bubble up for you?
If you're like most promoters, you feel enthusiastic, optimistic, and confident about what your event offers. But underneath the positive feelings are whispers of anxiety, apprehension and doubt. Although you're primarily excited, you're worried that you'll fail at the task of filling your event seats. What will happen if you fail? How much money will you lose? And what will people think?
You are not alone. There is some logical basis to your fears. Marketing can be costly, and marketing events in particular can be difficult. However, there are things you can do to protect your investment and move past this paralyzing fear:
1. Do not view your marketing results as successes or failures -- and definitely not as judgments regarding your value as a speaker, trainer or expert. Instead, view your marketing as a series of tests. If s
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